Int. Media Training for GKN Driveline Services
How do I best present myself and the company in front of the camera? How do I reach my audience and convey my key messages? What must I watch out for in particular on the international stage? How do I react with composure to unexpected questions and situations?
International Media Training for the Automotive Aftermarket
Tasks
- Strategy & conception
- Key messaging
- Plan & execute media training
About the case
rozes’s all in the preparation! That applies not just to active media and press work, such as interview situations, but is also especially important when we want to communicate across borders and cultures.
How do I best present myself and the company in front of the camera? How do I reach my audience and convey my key messages? What must I watch out for in particular on the international stage? How do I react with composure to unexpected questions and situations? And how do I also feel comfortable in this kind of “exceptional situation”? All of this can be trained.
For GKN Driveline Services, for instance, we ran an international media training program of this nature together with a camera team and dual-language trainers. The aim was to prepare selected company spokespeople to deal with international journalists and their questions. We developed and trained targeted messaging, explained the expectations of both interview partners and the roles of all those present, conveyed the most important dos and don’ts and, in so doing, established a relaxed atmosphere for the subsequent filming.
Lights, camera, action: Although the first one or two interviews are often challenging for inexperienced speakers, all those involved became increasingly assured and composed from interview to interview. This was achieved by going through notes together, conducting positive feedback sessions and sharing key tips and tricks.
With the result that, when a request for interview comes in, there are plenty of takers.
